
we’ve had the April issue of “Time Out New York” lying around at my apartment for some time. A few days ago, I picked it up and noticed a rather fantastic ad for a travel agency, Koryo Tours, on the back cover. It promised me “the trip of a lifetime” to “Asia’s best kept secret.” Where exactly did this group wish to send me? North Korea. I thought it was a joke at first. Some weird viral marketing campaign for shampoo or detergent or something, piquing my curiosity with an impossible website to generate hits for some American corporation. I went to my room and opened my browser, slightly annoyed that by visiting the site I’d be lending...